Wolverine World Wide has billion dollar expectations for their new brand
According to WWW executives, barefoot running is more than a fad. As a result, WW has announced new brand for their Merrell line of outdoor products. According to excerpts from MLive Wolverine World Wide Inc. is betting a shoe that mimics going barefoot will be a runaway hit for its outdoor brand, Merrell. “Merrell Barefoot is going to be important for helping Merrell become our first billion-dollar brand,” Chief Executive Blake Krueger said. The Rockford footwear company recently introduced the Barefoot Collection — lightweight high-tech shoes with such style names as Trail Glove, Pace Glove and Pure Glove — created with the intent to be the go-to brand in the barefoot outdoor shoe category. You can read the entire article here.
According to WWW executives, barefoot running is more than a fad. As a result, WW has announced new brand for their Merrell line of outdoor products.
According to excerpts from MLive
Wolverine World Wide Inc. is betting a shoe that mimics going barefoot will be a runaway hit for its outdoor brand, Merrell.
“Merrell Barefoot is going to be important for helping Merrell become our first billion-dollar brand,” Chief Executive Blake Krueger said.
The Rockford footwear company recently introduced the Barefoot Collection — lightweight high-tech shoes with such style names as Trail Glove, Pace Glove and Pure Glove — created with the intent to be the go-to brand in the barefoot outdoor shoe category.
You can read the entire article here.
Author
Related Articles
Library classes help residents learn skills, build community connections
At Kent District Library, in-person classes help residents learn practical skills while meeting neighbors and building connections in their community.
Gentex engineers help nonprofits improve efficiency
Gentex engineers apply manufacturing skills to streamline donations, boost volunteer impact, and expand services at Community Action House and Kids’ Food Basket.
The Established Home mother-daughter designers launch children’s book to help families navigate life transitions
West Michigan design duo Jean Stoffer and her daughter, Grace Start, share a new children’s book offering families practical, faith-centered strategies to help children cope with moves and change.
