Grand Rapids will be celebrating its "heart' next week with a special fundraiser for the Heartside Business Association hosted by development firm Locus Development as part of the groundbreaking celebration for its new development, Thirty-Eight.
The “Heartside Pre-Glow” party at the former EQ3 building at 130 Ionia Ave. SW will feature the debut of Celebrate Heartside, a short film on the rebirth of the neighborhood written, directed and produced by Creo Productions and Brian Kelly, owner of Brian Kelly Photography and managing photographer of Rapid Growth. It includes a score by Brian Vander Ark, of The Verve Pipe.
The film will be broadcast above the the building on the outer west wall of the Cherry/Commerce parking ramp, the unofficial launch of a "projection initiative" led by Kelly to help promote the use of film as outdoor art.
“Locus Development commissioned the film to show the vitality and uniqueness of Heartside in a fresh way,” says Kelly. “Heartside is becoming the place to be if you want to live downtown in proximity to hip artist lofts and galleries, innovative entrepreneurs, some of the most unique retail anywhere and fantastic nightlife.”
The February 12 event kicks off at 5 p.m. with the debut of Celebrate Heartside at 6 p.m. DJ Shannon Williams will provide music and guests can sample Founders’ beer and Republic’s menu specialties.
Please RSVP to Jessica Geerling at [email protected]. The party is free; however donations to the Heartside Business Association are welcomed.
See the trailer for the event below.
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