New app allows art lovers to explore master prints from the GRAM

Grand Rapids-based design firm Conduit Studio and the Grand Rapids Art Museum (GRAM) recently announced the launch of The Jansma Print Collection iPad app, the first digital product created by Conduit for the GRAM.

The app was released on iTunes March 8 and downloaded in 10 countries the first week including China, Mexico, France, the U.K., Belgium, the Netherlands, Russia, Spain, and Saudi Arabia.

For Conduit, the project was an opportunity to work with a very creative and passionate team from the GRAM. John O'Neill, creative director, explains: "It's been an interesting experience in collaboration. We worked with the eduction director, art curator, and digital strategist at the GRAM."

O'Neill says that particular combination really allowed the development of the app to address multiple user perspectives. "You can use the app horizontally and it gives more academic details," he says. "When viewed vertically, you focus on the images."

O'Neill says this approach appeals to a broader audience and lets individuals explore in a way that aligns with their interests and preferences.

For the GRAM, the app allows The Jansma Print Collection -- which is not only a significant addition to the permanent collection, but also very old and delicate -- to be shared, viewed, explored, and studied by a global audience.  

To learn more about the app, you can view the website here. To download the app from the iTunes store, click here.

Source: John O'Neill, Conduit Studio
Writer: John Rumery, Innovation and Jobs News Editor