As potable fresh water becomes more scarce, Great Lakes states are in a unique position to meet the demand for designers, manufacturers, retailers and creators of ‘green’ water technologies; and that means opportunity, money, and jobs for the only region where 35 million people depend on Great Lakes water.
According to excerpts from the story:
How do you “brand” water? If anyone has an answer to that question, its journalist and Traverse City native, J. Carl Ganter. Ganter is the executive director of an ambitious international non-profit, Circle of Blue, addressing the dangers – and opportunities – lapping at the issue of fresh water conservation. As environmental matters go, branding is how Ganter plans to make water the next global warming. Or, at least on par with that issue in the public consciousness.
“More than half the states in this country will be facing water shortages in the next five years,” said Ganter. “One-third of the global population doesn’t have adequate access to clean drinking water. It’s not all negative, however. There are huge economic opportunities. Huge.”
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