Grand Rapids greets another startup

For individuals or organizations looking to add a high-tech touch to their marketing materials, Greetology a new startup based in Grand Rapids, could be your digital ticket. Founded in 2010, the company produces a variety of customized, unique products with embedded QR codes. Their current product line is primarily photography-base figures that include the international standard specialized bar codes. According to Spencer Covey, managing partner at Greetology, Greetology uses these QR codes to “redirect someone with a smart phone anywhere to a website, coupon or a video.” He uses an example of customer they are working with who sells medical devices.  Instead of leaving a business card or sales brochure, Greetology will be creating a physical product — a standup picture of their delivery van — that will be left behind, providing both a reminder of their service and a digital trail back to his company. Covey indicates the Greetology team has plans to add more “visual-techno marketing products” in the very near future. Greetology is managed by Co-Founder Sheila Brophy. For more information on Greetology, you can visit their website here. Source: Spencer Covey, Greetology Writer: John Rumery, Innovation and Jobs Editor