Wolverine acquistion may mean huge profits

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Rockford’s Wolverine World Wide’s new acquistion may mean their first $1 billion shoe.

According to an exerpt from the article:

For years, outdoor brand Merrell has been seen as the front-runner to become the first Wolverine World Wide Inc. brand to reach $1 billion in sales. But that honor may go instead to Sperry Top-Sider, an old-school boat loafer that morphed into a popular women’s shoe, which will join the Rockford footwear company later this year when a $1.2 billion acquisition of Performance + Lifestyle Group (PLG) is completed.

Read the complete story here.

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