COVID-19 has stunted economies across the globe and continues to create massive challenges. For individuals considered ALICE (Asset Limited, Income Constrained, Employed), increased hardship has prompted community organizations to seek collaborative solutions.
Despite retail giants like Toys “R” Us and GR-based MC Sports closing their doors, GR recently took second place in the category of “Best Cities for New Small Business” in a LendingTree report. In this installment of Making it in GR, Rapid Growth observes the relationship between the current state of national retail and the local retail climate, as well as the effects of e-commerce on local business.
Started in 2001, Atomic Object has grown from a DIY tech startup powered by a few laptops and a long-term vision, to a thriving company with a national roster of clients, 62 employees, two offices in Grand Rapids and Ann Arbor, and $10 million in annual revenue. Two AO atoms discuss the company's scale, growth, and innovation.
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