Author

Tracy Certo

Tracy Certo's Latest Articles

The City as a Startup

Would our perspective of our city change if we viewed it as a startup? The ingredients are similar: great talent, sufficient capital and a top-notch culture. A recent conference, CEOs for Cities explored this theme of City as a Startup and we report on some of the big themes and interesting ideas.

The Talent Dividend: How more college grads can add to Grand Rapids’ bottom line

What's the best thing a city can do to achieve more economic success? Increase its number of college graduates. The most prosperous cities have the highest number of college grads. Read how the Talent Dividend calculates just how much college degrees add to a city's bottom line -- think billions -- and why Grand Rapids is one of 57 cities competing for the million-dollar prize to boost college attainment.

An Agenda for American Competitiveness

The world is changing dramatically. But Bruce Katz says the federal government is stuck in the 1980's. His Blueprint for American Prosperity aims to bring Uncle Sam into the 21st century, rejuvenate metro areas, and chart a course to prosperity in the modern era

An Interview with Richard Florida

Author Richard Florida's new book Who's Your City makes the argument that regions have their own personalities and it's these personalities that will draw the nation's strongest talent. So where does metro Grand Rapids and the Lakeshore sit in this brave new world?

Postcards from the Future

How can cities better prepare for the future? Tara Lemmey, CEO of LENSVentures, explains different strategies for innovation and why it’s essential for cities, businesses and organization to take the risk.

Living for the City

Urban policy guru Bruce Katz says reinvesting in cities is among the most important thing Great Lakes leaders can do to make their communities more competitive in the global knowledge economy. His think tank's latest report lays out a widely accepted path to 21st century prosperity.

What Makes a City Smart

Cities - the nerve center of the knowledge economy - must focus on four key factors to compete successfully.  

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