The small boutique is lined with brightly colored fresh flowers, decorative floral arrangements, and unusual gift items as it welcomes shoppers to downtown Muskegon's
Century Club Retail Center, 356 W. Western Ave.
"You have to walk through it to go to any other shop or space in the Century Club," says owner Deborah Moon of the 300-square-foot Le Fleur on the Avenue. Nine other boutiques fill the main level of the historic building, giving shoppers the perfect outlet for buying items ranging from fresh flowers to handmade candies to Michigan-made gourmet foods and more.
Moon, who has been in the florist industry for over 30 years, purchased
Le Fleur Shoppe, 4210 Grand Haven Rd., 15 years ago. Her first satellite boutique, Le Fleur on the Avenue, opened in August 2013 and provides Moon with an affordable downtown retail space that she views as a great marketing tool for the full-on floral services she offers at the main store.
"(At the Century Club) we have a fresh flower cooler with bundles of loose flowers and some in vases or baskets," Moon says. "It changes weekly because the flowers are not there over five days. We also have floral-related giftware that fits the season; right now, we have spring and summer gifts with beach themes, party picnic themes, and summer themes."
The shop also carries a selection of decorative silk flower wreaths and other permanent botanical arrangements for homes and offices. For flowers for weddings, funerals, or other special occasions, customers can call the main store. Delivery is available in the Greater Muskegon area, as well as two wire services for ordering and delivery to other states.
Hours:
Le Fleur on the Avenue: Tues. - Fri. 10 a.m. to 6 p.m.; Sat. 10 to 4.
Grand Haven Road: Mon. - Fri. 8:30 a.m. to 5:30 p.m.; Sat. 8:30 to 2.
Writer: Deborah Johnson Wood, Development News Editor
Images courtesy of Le Fleur on the Avenue
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.