New Holland Brewing plans to invest $1 million to enhance the interior of its downtown Holland pub house (66 E. 8th St.) and create a 3,000-square-foot beer garden. Work has begun on the indoor upgrades while the last details of the beer garden are ironed out with the Holland Planning Commission.
Interior renovations of two new family bathrooms, an expanded back bar area, and a larger kitchen will add behind-the-scenes conveniences for customers. But perhaps the two most anticipated amenities that will create the most impact on customers are increasing the number of beer taps from 28 to 42 and expanding a small rear patio from 40 seats to a 100-seat beer garden.
"My guess is we'll have 20 to 25 beers on tap most of the time, and some of our best sellers will have double taps," says Director of Chaos Dave White (VP of restaurant operations). "We have a small patio and seven designated parking spots adjacent to that, so we'll remove those parking spots and extend the patio to allow for a covered bar and a covered music area. We have live music outside on Fridays, and it's fun to sit outside and listen to music with the grill going. It smells great."
White says a six-foot-high concrete and metal decorative wall will surround the beer garden. It will feature artistic impressions embedded into the concrete. The landscaping will include an array of hops to add ambience to the space.
New Holland Brewing sells only its own craft beers, brewed onsite and at its offsite distillery and bottling plant at 690 Commerce Ct., and offers a variety of its own spirits, including rums, whiskeys, and gins.
White says the indoor renovations will be done by March; the beer garden should be completed by May 1, in time for
Tulip Time. New Holland Brewing will remain open during renovations.
Hours: seven days: 11 a.m. to midnight Mon. - Thurs.; Fri., Sat., Sun. 11 a.m. to 2 a.m.
Source: Dave White, New Holland Brewing
Writer: Deborah Johnson Wood, Development News Editor
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