Former Spring Lake bowling alley a fitting new HQ for physical fitness, pain relief center

The din of bowling balls smashing into pins is gone now, but the excitement of sharing healthy physical activity with friends is better than ever at the former North Shore Recreation and Bowling Center in Spring Lake. That's because Shoreline Sport & Spine has renovated 15,000 square feet of bowling lanes, shoe rentals, and restaurant space into a welcoming and fun center for physical fitness and pain relief.

Shoreline Sport & Spine spent the last year renovating the bowling alley at 18000 Cove St. into its new headquarters, where certified athletic trainers and physical therapists help clients overcome sports injuries and other injuries, improve their stamina or balance, and conquer pain.

But don't go there expecting to find a lot of workout equipment. Instead, you'll find space, and plenty of it, designed specifically for one-on-one sessions as well as multiple-participant classes.

"We have a garage door that opens the wall to the outdoor campus for inside-outside activities," says Crystal Frazee, director of marketing and programs. "The indoor track can be used on its own or connected to the outdoor track to make the loop much bigger. We also have a rebound wall for working with athletes for balance or core strengthening."

Frazee says the point is to retrain people how to use their bodies to avoid injury, and to teach them how to do it without relying on equipment they don't have at home.

But if healing your injury or speeding up your physical recovery requires equipment, the center has it. TRX equipment is available, an anti-gravity treadmill reduces body weight by 20 percent to allow people to do activities they couldn't do otherwise, and Keiser equipment allows workouts using air resistance.

In response to client requests, Shoreline Sport & Spine will soon add classes for weight loss, chronic pain relief, senior mobility, and executive fitness.

An open house on Fri., Nov. 8, from 4:30 - 7:30 will be open to the public.

Writer: Deborah Johnson Wood, Development News Editor
Photos courtesy of Shoreline Sport & Spine