Lucky dog! Exciting, new changes happening for Wishbone Pet Rescue Alliance

Their first executive director and a brand-new identity are two of the exciting changes happening at Wishbone Pet Rescue Alliance, located at 165 Blue Star Highway in Douglas, Michigan.

Sara Decker has been named executive director of the nonprofit organization dedicated to rescuing animals in West Michigan. The former executive director of the Allegan Area Chamber of Commerce, Decker also served for several years as a volunteer on Wishbone Pet Rescue Alliance’s marketing committee before accepting the position of executive director. She is a member of the Allegan Rotary Club and holds a bachelor’s degree in marketing from Davenport University.

"I have a deep passion for Allegan County and for nonprofit organizations, especially Wishbone," Decker says. "My role will be to help further the awareness of the organization in the community and its very important role in operating the Allegan County Animal Shelter."

In 2009, Allegan County began contracting with Wishbone Pet Rescue Alliance, founded in 2008, to manage and operate the Allegan County Animal Shelter (2293 - 33rd Street, Allegan, Mich., just north of downtown Allegan). The shelter provides pet adoption services as well as several programs that support the health and wellbeing of pets and the community at-large. Wishbone also operates Wishbone House, a thrift shop and pet-adoption center in Douglas.

In addition, Wishbone has updated its identity and website, thanks to the hard work of Grand Valley State University (GVSU) public relations students in a class project that focused on Wishbone’s image in the community. The project began in January and included online and "man-on-the-street" surveys to gauge awareness and the types of media the public uses to get information about Wishbone and similar pet organizations.

The new identity brings clarity and cohesion to Wishbone’s online and print collateral, including the Allegan Shelter website.


Get involved:
- Visit Wishbone’s website and learn more about the organization.
- Adopt a pet.
- Volunteer at Wishbone.
- Foster a pet.
- Donate to Wishbone Pet Rescue Alliance.
- Keep up to date on their Facebook page.

Source: Molly Klimas, Intent PR
Writer: Victoria Mullen, Do Good Editor

Images: Courtesy of Wishbone Pet Rescue Alliance