Siren and Proper will be Grand Rapids' first lash lounge and brow bar. The business was founded by Cheeky Strut owner Kaite Lyn Christoffersen and Christina Lynn-Perez.
The new venture will be opening at 217 Grandville Avenue Northwest, directly across the street from the current Cheeky Strut Salon. The business will provide a dedicated space for services such as Novalash eyelash extensions and brow shaping and tinting, as well as sugaring and wax hair removal.
Christoffersen says lash and brow salons have been popping up in larger cities since about 2004. As she noticed these types of services were increasing within Cheeky Strut, she felt it was time to bring the concept to Grand Rapids as a stand alone business. "It is really and truly a unique experience," says Christoffersen. "To be able to relax. It's a much different pampering experience. The practical luxury makes women feel so good."
Co-owner Lynn-Perez, the national NovaLash Artist of the Year award winner in 2011, will be leading the team at Siren and Proper.
The four-month-long construction and design of Siren and Proper was finished in January and the grand opening is slated for February 1. Cheeky Strut is currently transitioning brow, wax and lash appointments to the new building. When opened, Lynn-Perez says the business will employ 5-6 employees.
To keep up on the progress, please join their Facebook page
here.
Writer: John Rumery, Innovation and Jobs News editor
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.