Grand Rapids greets another startup

For individuals or organizations looking to add a high-tech touch to their marketing materials, Greetology,a new startup based in Grand Rapids, could be your digital ticket.

Founded in 2010, the company produces a variety of customized, unique products with embedded QR codes. Their current product line is primarily photography-base figures that include the international standard specialized bar codes.

According to Spencer Covey, managing partner at Greetology, Greetology uses these QR codes to "redirect someone with a smart phone anywhere to a website, coupon or a video."

He uses an example of customer they are working with who sells medical devices.  Instead of leaving a business card or sales brochure, Greetology will be creating a physical product -- a standup picture of their delivery van -- that will be left behind, providing both a reminder of their service and a digital trail back to his company.

Covey indicates the Greetology team has plans to add more "visual-techno marketing products" in the very near future. Greetology is managed by Co-Founder Sheila Brophy.

For more information on Greetology, you can visit their website here.

Source: Spencer Covey, Greetology
Writer: John Rumery, Innovation and Jobs Editor