It's a simple idea and the tagline says it all: "never let another great idea go down the drain."
As a "consummate shower thinker," Mark Knudson saw an opportunity to create a product that allowed him to capture his ideas where he does his best thinking: in the shower. "For years I had a notepad near the shower," he says, but explains the paper always got wet and soggy and the writing became illegible.
Sensing he wasn't the only "shower thinker," Knudson began searching for a solution. He tried several ideas, including using a diver's slate, before coming up with the concept of using waterproof paper in notepad form with a pencil that attaches via a suction cup in the shower.
Established two years ago, the Grand Haven-based
Aqua Notes, which sells the majority of its products through its website, now has its waterproof notepads being shipped to over 30 countries and has over 32,000 followers on Twitter, which, according to Knudson, is the only marketing communications tool they use besides their website.
However, Knudson indicates that this will be changing soon due to increased volume. He is stepping up his marketing efforts through new retail packaging and distribution channels.
To learn more about Aqua Notes, you can visit their website
here or you can follow them on Twitter at
@showerthinker.Source: Mark Knudson, AquaNotes
Writer: John Rumery, Jobs and Innovation Editor
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