The Understanding Group hires new vice president

Bill Holsinger-Robinson has joined The Understanding Group as vice president of client services and will focus on business development, strategy and marketing for the organization.

The Understanding Group has offices in both Ann Arbor and Grand Rapids. It was founded in 2011 by Dan Klyn and Bob Royce. Customers range in size from start-ups to Fortune 500 companies.

Holsinger-Robinson says The Understanding Group exists to help organizations that are "information rich" to better serve their customers by "creating gateways" into the business needs of the client so that solutions can be better designed to solve those needs. He says that large organizations often have so much data that it leads to "information anxiety" and makes it difficult to serve customers. "As information architects we define the 'what' before the 'how.' What will drive business? We make the complex, clear," he says.

The Understanding Group works either through direct consultancy or through a collaborative project approach. "We don't do website development; we make the website better. We don't develop applications; we prepare the groundwork for other developers for a shared client  so they can do business in new way," says Holsinger-Robinson.

The firm currently employs 10 people in the Ann Arbor office and four at their offices in Grand Rapids. The team is comprised of individuals with deep experience in development, design, business analysis and strategy. 

To learn more about The Understanding Group, you can visit their site here.

Writer: John Rumery, Innovation and Jobs News Editor