Local startup catering to moms continues to grow

A lot can happen in six months, as Jenny White, founder of the mother-centric website MomsInTow.com, can attest.

"We've added 41 new business partners and 120 new members since we launched last fall," White says.

Holland-based MomsInTow, whose startup experience was profiled in Rapid Growth Media last September, provides a variety of services for moms including discounts at member stores and a calendar of events primarily focusing on social networking and activities promoting a healthy lifestyle.

White indicates that she is "pleasantly surprised" with the growth of members and partner stores and for the first time, she has stores contacting her instead of requiring cold-calls and sales pitches to build their network.

White is very excited about what the next six months will bring as this will be the first business cycle through the spring and summer months when she hopes the weather and outdoor activities will provide the ideal conditions for the recruitment of new members as moms look to be more active with their children.

To learn more about Moms-In-Tow, you can visit their website here.

Source:  Jenny White, Moms-in-Tow
Writer: John Rumery, Editor Innovation and Jobs
Enjoy this story? Sign up for free solutions-based reporting in your inbox each week.