Doorganics introduces community supported fishery products, continues to grow and add jobs

You plant seeds. Nurture them. They grow. Kind of like the Doorganics business model.  

The local grocery delivery service that started as a seed of an idea for home delivery of local organic produce now works with over 30 farms, offers 35 organic produce items and offers 80 grocery items. With its newest partnership, customers will have the opportunity for home delivery of frozen fish through a Community Supported Fishery program.

Starting this month, local residents can join Sitka Salmon Shares by purchasing a share of wild Alaskan seafood caught by small-boat family fishermen in southeast Alaska.   Members then receive monthly home deliveries of blast-frozen, vacuum-sealed, one-pound fillets that are aligned with the commercial fishing season.

Nicolaas Mink, President & Chief Salmon Steward of Sitka Salmon Shares, says the partnership with Doorganics makes sense on several levels. "Everyone that fishes for us has deep roots in the Midwest, and we are committed to partnerships with businesses that deliver good food to good people. Our fisheries director was also a supplier for Doorganics," he says.

Mink says Michigan has been on their radar for quite awhile and the Doorganics team and business mission fits like a glove: "We loved their philosophy of food: providing access to the best ingredients and being as sustainable as possible."

Mike Hughes, founder of Doorganics, says this latest service is a natural extension of his business plan. "Our biggest opportunity is to continue enhancing the customer experience," he says. "We're working hard to make organic grocery delivery less of a novelty and more the norm. We have doubled our customer base and weekly sales since mid-January, and are four times larger than we were one year ago. We recently hired our 5th employee and are preparing to hire two more part-timers by June as we ramp up for the Michigan harvest season."

To learn more about Sitka Salmon Shares, you can view their site here. You can check out Doorganics here.

Writer: John Rumery, Innovation and Jobs News Editor