Holland-based innovation advocate
NewNorth Center recently announced a joint project with
Plante & Moran to launch an ongoing survey targeted towards Midwest executives to determine their company's innovation quotient (IQ).
According to Stephanine Elhart, director of client services and communications at NewNorth Center, the survey will provide a benchmark for the "health of the area" in terms of innovation.
Elhart explains they want to use the survey to identify "pain points" and subsequent opportunities for companies to innovate as the regional economy improves.
"We want to find out if area businesses understand innovation," she says. "Do they have an innovation process in place?"
Participants in the survey will receive a report that benchmarks their organization against others in the area. A "white paper" will also be published by Plante & Moran later in the summer.
To participate in the survey, you can follow the link
here.Besides providing leadership to the survey efforts, NewNorth champions innovation and design through several educational and training programs which can be viewed on their
website. "Businesses are coming back and we want to help them navigate through the future," Elhart says.
Source: Stephanie Elhart, NewNorth Center
Writer: John Rumery, Innovation and Jobs editor
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