Michigan talent: Local entrepreneurs launch innovative new shelving unit

Looking for a sturdy, weather-resistant shelving unit for her herbs, Lynn Smith couldn't locate something that worked well on uneven ground. As a serial entrepreneur, this problem was only an opportunity to create something on her own. Using earrings and chopsticks to build the first prototype, she designed a model that served as a catalyst for her new invention. As the saying goes, the rest is history.

Smith and Mike Suman, owner-principles of AngleWorks, LLC, recently introduced the first product of their company, iLean™.

Their product is a sublimely simple solution to Smith's problem of needing impromptu shelving systems that can be used in a wide variety of environments. Featuring interchangeable shelves, steel support wires and multiple options for materials, the applications are limitless.

Smith states the reaction from customers, distributors and retailers has "been wildly wonderful. Everyone is enthused. They are enamored at the ease of the product."

Smith outlines how it only weighs 17 lbs., is delivered fully assembled and can be configured in a multiple ways. Smith and Suman refer to it as a "lifestyle tool" that can be used room-to-room, in the office, dorm or outside in a variety of settings.

Suman and Smith have also been surprised by a couple of applications they never thought of. "The RV industry was a pleasant surprise.  You can buy an extra set of brackets and place (the product) outside of the motor home. It is perfect for a quick lunch setup."

Another surprise was with the retail display industry.  Smith indicates the flexibility and design make it attractive for a point-of-purchase display.

As enthusiastic and optimistic as Suman and Smith are for their new venture, they are also very proud of the process and support system. "It was Michigan talent," they say. Besides being manufactured in Michigan, they also pointed out the legal, financial and accounting infrastructure they tapped into.

Suman explains, "since 2002, a cottage support system for inventors" has taken root. There is a "tremendous amount of talent here," citing the wealth of industrial designers who understand the dynamics of the new economy, "especially the need for speed."

Source: Lynn Smith and Michael Suman
Writer: John Rumery