Niche wireless provider focuses on being faster, quicker and less expensive

Grand Haven-based wireless Internet provider is expanding its services to three Michigan cities (Muskegon, Kalamazoo and Lansing) with an innovative approach to competing against industry behemoths.

According to AzulStar chairman and CEO Tyler van Houwelingen, the key to their growth is their ability to provide faster wireless connections, quicker installation and lower-priced service for business campuses. 

Traditionally, van Houwelingen explains that setting up Internet connections in buildings has always been done with wires and wireless providers have never been able to compete in that space. However, with new wireless technology, AzulStar's product offering is more than competitive.

Most recently, AzulStar has discovered success working with apartment complexes. "It's been wildly successful," explains van Houwelingen. "We can go into existing buildings and be completely non-invasive [in setting up the wireless connections] and we then split the revenue with the apartment owners."

To support AzulStar's growth, van Houwelingen states they will be expanding their sales team in the new markets. To learn more about Azulstar, you can visit their site here.

Source: Tyler van Houwelingen, AzulStar
Writer: John Rumery, Innovation and Jobs News Editor