Netvantage Marketing expands to Chicago

Netvantage Marketing is a Michigan-based marketing firm with a laser-like focus on search engine optimization (SEO) and paid search management.

Started as a two-person operation in 2008, the company currently has nine employees across four states with offices in East Lansing and Grand Rapids. This November the firm expanded to its third location in Chicago, IL.

Adam Henige, managing partner of Netvantage Marketing, attributes their growth to the firm's specialization in the increasingly complex marketing art and science of search engine management. "The big thing has been our ability to to specialize in what we do," he says.

Henige says Google and other search engines have become more rigid in their ranking algorithms and that firms used to be able to easily outsource search engine optimization but not anymore. "Working with Google is very complicated and it changes fast," he says.  "Specialization is our key element."

Henige says Google is working very hard to keep people on Google, by feeding you the answer during the search process. Not bad for the consumer but frustrating for the organization who has invested in developing a well-designed web experience and wants to engage the customer with their products and services. Henige says the challenge boils down to keeping up-to-date and focusing on the next steps: "How do we get people into our client's environment when Google is trying to keep you on their site? It's an interesting battle."

Henige is very optimistic for the firm's continued growth and anticipates adding staff to the Grand Rapids office in 2015.

To learn more about Netvantage Marketing you can visit their site here.

Writer: John Rumery, Innovation and Jobs News Editor