New website seeks to reinvent charitable giving

Grand Rapids-based Givinci has announced the launch of their website, Givinci.com, a shopping platform that provides an incentive for consumers to shop online by sharing ad revenue with local nonprofits of the customer's choice.

Eric Kovalak, founder and CEO of Givinci.com, describes himself as a "frequent volunteer" for local nonprofits and wanted to create a better to way to support nonprofits and to help organizations become more sustainable. "I wanted to find a method to allow people to make a contribution, besides just writing a check," he says.

Kovalak says the site is a full-time effort, and he has been working on it for two years, along with a team of three others.

Givinci's platform allows customers to raise money for local organizations, national causes and small fundraisers, such as a school event.

Another feature on Givinci.com allows customers to create goals that can be shared with family and friends via social networking and allows others to receive fundraising updates as the donations grow.

To learn more about Givinci.com you can visit their site here or their Facebook page here.

Writer: John Rumery, Innovation and Jobs News Editor
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