After 33 years, four new jobs prove RCP Marketing is "not just doing the same old thing"

After 33 years, Muskegon-based RCP Marketing says it continues to attract clients like ConAgra Foods and Campbell's Soup because of its determination to evolve with the times.

That evolution includes attaining the coveted Google Certified Partner accreditation, plus adding four new people to handle video production, digital advertising, social media, and traditional media. In addition, RCP Marketing seeks to fill a new account manager position.

"I'm constantly interviewing for that position," says President Amy H. Atkinson, who says that finding just the right person is always high on her list. "I'm always looking for really good, experienced folks that have been in the agency business on the account side, because our system is such that we can continue to grow and manage more accounts than what we have. We are purposely small to be very responsive. My folks are wearing a lot of different hats -- it doesn't take 15 people to get a project going, so we look for people who can do lots of different things."

Atkinson says the right person will handle new business development and project management, must have agency experience, and must have an education in marketing or advertising. Beyond that are the more intangible talents: understanding the current needs of companies, understanding changing marketing and advertising trends, and understanding the types of companies that would benefit from RCP's services.

"We're not just doing the same old thing for the past 33 years," Atkinson says. "As our clients and consumer behavior has changed, we, too, are always in a state of change to provide for our clients the best way for them to reach their customers. We want someone with the ability to always put the client first and who knows that, at the end of the day, it is the successes of our clients that allow us to be successful."

To inquire about the position or to send a résumé and cover letter, click here.

Writer: Deborah Johnson Wood, Development News Editor
Images courtesy of RCP Marketing