Zeeland entrepreneur takes wireless technology to new level

By: Deborah Johnson Wood

Miccus, Inc., a technology company operating out of the Lakeshore Advantage Business Garden in Zeeland, has come up with a new way to listen to iPods, televisions, phones, computers and other audio devices—wirelessly. By building upon technology developed by Bluetooth, Jeremy Kovacs created BluBridge, a wireless transmitting and receiving “bridge” between audio devices and the sound systems they use.

“For example, people who’ve invested money in quality home sound equipment usually have to buy a dock to plug in their iPod to play it through the speakers,” Kovacs says. “They can walk away from it, but have to walk back to mute it or change songs. With our technology you can play through the home theater system wirelessly and keep the iPod with you.”

The product, BluBridge Traveler, also transmits audio, say, from a television to headphones. The product has a 30-foot range and operates on battery power or USB.

“I’m in discussions with Amazon.com and NewEgg.com and I anticipate in the next month people will be able to buy the product on those sites,” says Kovacs. “I’m also talking with The Source By Circuit City, a technology retailer in Canada.”

Besides the Traveler, Kovacs is busy designing products with a 300-foot range to give customers more flexibility. These products and a transmitter designed specifically for iPods will launch at MacWorld in California next January.

Lakeshore Advantage recently selected Miccus as one of three companies to receive loans from the $1 million Lakeshore Advantage Seed Capital Fund.

Source: Jeremy Kovacs, Miccus, Inc.

Deborah Johnson Wood is development news editor for Rapid Growth Media. She can be contacted at [email protected].

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