Consistent growth, job creation prompts Grand Rapids tech service firm to publish how-to e-book

Ron Alvesteffer, president of Service Express, Inc. (SEI) wrote and published a new e-book in conjunction with Nashville, Tennessee-based Tanner Corporate Services, The SEI Way, Values and Practices Of A Growing Company.

Five percent of SEI’s business is installing and maintaining servers and computer hardware. The other 95 percent is selling and fulfilling service agreements to companies of 100 employees or more.

Alvesteffer says SEI’s high-touch customer service yields a 98 percent customer retention rate.

“Businesses seem to be going low-touch, no-touch with self-serve checkout lanes and ticket kiosks at airports,” he says. “We’re running in the opposite direction. We’re finding ways to spend more time with our customers.”

The 49-page book shares SEI’s vision, values, core objectives and success stories – including methods to help employees achieve their personal goals. Alvesteffer says helping every employee achieve his/her goals establishes an employer/employee shared mindset to grow the business. A short video introduces each chapter.

“I don’t think there’s any brand new approach to business in the book,” Alvesteffer says. “It’s just going out there and doing what we say we’re going to do. It sounds easy but it’s hard work.”

In 2009 alone, SEI added 22 jobs in seven states – nine of those jobs are in West Michigan. The company filled seven, and still seeks a field service engineer and a software engineer.

Even in this challenging economy, SEI is on-track for 20 percent growth this year, which equates to about $4 million in revenue.

Source: Ron Alvesteffer, Service Express, Inc.

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Deborah Johnson Wood is development news editor for Rapid Growth Media. She can be contacted at deborah@rapidgrowthmedia.com.