616collective.com/
The concept for Laurel Stanley's 616 Collective is simple: Organize work around a diverse set of talent people, focus on a certain topic, and see what new ideas are spurred. Stanley strives to bridge the gap between creativity and business through user experience design.
To understand Stanley’s career philosophy, it begins with one question: What is the difference between a designer and an artist?
“An artist serves themselves and a designer serves others,” she said. “If you are a designer, who are you serving?”
The decentralized foundation of 616 Collective is inspired by bringing the right people around an idea to build good experiences. The right people in this case are a highly diverse, multi-talented, experienced group of independents and small firms. the collective believes in the power of creative collaboration to achieve successful outcomes, blending human-centered design methods with user experience and brand strategy to create experiences both virtual and physical.
The core services of 616 Collective are human-centered business strategy, customer development, usability and user research, user experience design, user interface design, and brand strategy. The collective partners with technology firms, event planners, builders, and interior designers.