Brand makeover has DVS poised for growth

Good things are coming in threes for DVS, a West Michigan-based integrated marketing firm.

First, the firm has added three very talented individuals since the beginning of the year: Robin Karnes, corporate receptionist / administration assistant, Charlie McGrath, manager, DVS Interact and Craig Cockrill, designer/developer, DVS Interact.

Second, DVS has a launched an entirely new visual identity including logos and marketing sites for its three divisions now clearly aligned under the DVS brand. The new sites are DVSCreative, DVSCustom and DVSInteract.

According to Paul La Vigne, president, the restructuring reflects a shift to providing more services to its customers. “We now help our clients with the entire strategic process,” says La Vigne, who noted that the hires of McGrath and Cockrill were directly related to the new organizational structure and product offerings.   

The new identify was rolled out with a soft launch over the weekend and was formally announced at the annual DVS open house on May 23.

To learn more about DVS and the three department sites, you can click here.

Source: Paul La Vigne, DVS
Writeri: John Rumery, Innovation and Job News Editor