Grand Rapids’ Appropos leads wholesale business into the Amazon age
Even as online retailers dominate the business-to-customer retail market with intuitive software and data-based marketing tools, business-to-business wholesale transactions still tend to wallow in clunky, outdated software systems. Grand Rapids-based Appropos is on the scene as an early responder, working to help big names in the footwear industry reimagine the way they deal with retailers.








