Stella’s Lounge gets bigger, The Viceroy get smaller and everyone’s happy

“We were always looking for more room in Stella’s. It was always busy with people looking for seats,” explains Garry Boyd, GM of Stella’s Lounge and Viceroy.

Coincidently, at the sister establishment to Stella’s, The Viceroy,  a need existed too. “Our customers in the  Viceroy are there for the speciality cocktails and it takes time to make the drinks,” Boyd says. “We felt we could create a better experience for our patrons in a smaller setting.”

The end result was construction between the two adjacent bars that expanded Stella’s Lounge to Commerce St., eliminating the back room at The Viceroy.

“Stella’s now meets the demand for more seating, more arcade games and a Commerce street entrance,” explains Boyd. Additionally, he adds, the customers who visit The Viceroy will have a more intimate experience and while their staff is able to better manage the mixology process involved in preparing specialty cocktails and the discerning tastes of their customers.

“It worked out perfectly,” Bonds concludes. “We’ve been talking about making these [changes] since we opened.”

Source: Garry Bond, GM, Stella’s Lounge/The Viceroy
Writer: John Rumery, Innovation and Jobs News Editor