Film and video start-up
Cinerrific is in the midst of a lot of changes. As it looks ahead to more potential expansion on the 900 total square feet of its Heartside studio at 337 and 341 S. Division Avenue, Cinerrific's owners say they're currently looking to hire a new full-time editor to help their company transition smoothly from the live video streaming they've done in the past to a more lucrative focus – producing high-quality cinematography and color grading to new corporate clients like Mercy Health.
"The trick is really recognizing who you are as a company and we've really begun, I think, to do well with that," says Nick Davidson, who co-owns Cinerrific alongside business partner and
cinematographer Andrew Tingley. "It's really fun and enjoyable to be able to bring that artistic, high-quality, professional cinematography and color grading to our corporate clients. We're doing interview-based work. Just giving it a look and a feel that you may not normally see with your typical talking-head style video."
Cinerrific initially started back in 2012, but since moving from its first offices on Leonard Street last March, rents the new office space at 337 S. Division Avenue through
Dwelling Place. About two months after opening, Tingley and Davidson expanded into the neighboring storefront at 341 S. Division Avenue and renovated the space to include a full color grading and client preview suite with theater seating, as well as grading and projection monitors.
"We really feel like this is a great part of town," Tingley says. "It's growing. We've got first floor storefronts, as well. We really like the opportunity to grow in Heartside. It's also a very artistic area."
Tingley and Davidson say there is an opportunity to keep expanding the square footage of Cinerrific's studio, but that is a bridge they're not concerned with crossing quite yet.
"There is another portion below us, so if we were able to keep growing before that space gets rented out, we could possibly expand physically, but we're not going to rush that," Tingley says. "We have to grow the business first."
To learn more about the new video editor position at Cinerrific or to apply for the position, email
[email protected].
Written by Anya Zentmeyer, Development News Editor
Images courtesy of Cinerrific, LLC
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