Adtegrity readies for move from the burbs to new building in Heartside

Deborah Johnson Wood

Adtegrity, an online advertising network for advertisers and web site publishers, will be moving its offices and 26 employees from Cascade Township to 38 Commerce in Grand Rapids in a few weeks.

"We're purchasing the whole second floor of 38," says Scott Brew, Adtegrity's president and CEO. "Things are proceeding very rapidly and we're in that last stretch where we're really excited and time seems to slow down."

38, a mixed-use development by Locus Development, offers apartments, residential condominiums, commercial units and an attached parking ramp. The building is under construction on the corner of Commerce and Weston.

With 20-foot-high ceilings, the Adtegrity space has enough room for a mezzanine level with private offices and a conference room with glass walls that overlooks the area below. The main level of the space will have traditional workstations, but will be open to the high ceiling.

A glass curtain wall overlooks Weston Street SW and part of the Heartside business district to the north and east.

"The curtain wall has a curved corner at Commerce, and that's part of our social area," Brew says. "When you're in it, it feels like you're hanging over the corner of Commerce and Weston."

The social area includes a ping pong table, equipment to play X-Box and Wii, and there's an adjacent kitchen.

The buildout will be LEED certified.

"I've watched forward-thinking people like John Green, Andy Winkel (Locus Development) and Sam Cummings (CWD Real Estate Investment) do really cool stuff downtown and I wanted to be part of it," Brew says. "I believe it's necessary to have a vibrant urban core, and I need to put my money where my mouth is."

Source: Scott Brew, Adtegrity

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Deborah Johnson Wood is development news editor for Rapid Growth Media. She can be contacted at [email protected]. Development News tips can be sent to [email protected].