Craig Clark is a firm believer that having an office presence in downtown Grand Rapids elevated others' perception of his public relations company, Clark Communications, and propelled the company's growth. Some 18 months after relocating from downtown Rockford to 25 Ottawa SW on the edge of Center City, Clark has moved again – to MoBevy, a new collaborative space for creatives, in the core city at 40 Monroe Center, Suite 201.
"I moved from my home to an office in Rockford for a year," Clark says. "I was coming to downtown Grand Rapids for clients and networking events and noticed that because I was in the suburbs, I was perceived to be a freelancer rather than a valid emerging marketing firm. When I moved to 25 Ottawa, people perceived me as being a serious business, and that has propelled me to grow the business and take it to the next level."
That next level includes a 2,000-square-foot private office and a new public relations associate, Jennifer Luth.
"It's a strange time to be growing my business in this economy," Clark says. "Public relations is a lower cost alternative to full marketing, and, as companies see their competition shrinking, they're ready to get on board with full public relations strategies."
Clark says he envisions a lot of benefits to being in a space designed to bring creatives downtown where they can work collaboratively in open offices and shared meeting spaces
"With up to a dozen other communications professionals here it's going to benefit me in ways I don't even know yet," Craig says. "This is ideal for the emerging company: pay for what you need and focus on growing the business."
Source: Craig Clark, Clark Communications
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Deborah Johnson Wood is development news editor for Rapid Growth Media. She can be contacted at [email protected].
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