New creative firm transforms ideas into images

Andrew Montpetit's new venture is aptly named Thoughts You Can See, as Montpetit specializes in helping clients visualize their ideas and notes through images, videos and infographics.

The concept of visual note-taking has been gaining popularity. There are a multitude of books, websites and even conferences that are devoted to promoting this form of communication.

Although there was no "aha" moment for Montpetit, he says the inspiration for him to start his business came from his exposure to entrepreneurship and ongoing encouragement by members while working at The Factory as an office manager.

"I started Thoughts You Can See because I saw people doing and creating amazing things, but having a very hard time explaining what exactly it is that they were doing and creating. I wanted to help these people and others tell their story in ways that were memorable and interesting. I don't necessarily make the next amazing thing, but want to help the people who do share it with the world," says Montpetit.

After starting his LLC, Montpetit soon had his first client and project, creating an "explainer video" for GR Current. 

Besides videos, Montpetit says another service he provides is a novel approach to providing notes from a meeting. "I sit in a meeting, listen to brainstorming sessions and collect the main ideas with images. I then create a take-away for the organizers to use as a follow-up."  

The benefits? Montpetit says it can be powerful. "'Visuals are very powerful instruments if used correctly. They are fairly universal for the most part, they can say far more than words can and, when done right, they can create a powerful experience that really reaches people."

To learn more about Thoughts You Can See, you can visit his site here or his Facebook page here.

Writer: John Rumery, Innovation and Jobs News Editor