This year promises to be the best year yet for conventions and tradeshows at DeVos Place, and the Convention and Visitors Bureau is boosting that success with plans to attract more African-American organizations to the facility. At the same time, an expanded marketing push aimed at boosting the economy through tourism may be the catalyst needed to entice tourists to bring their vacation dollars to Michigan's Third Coast.
According to excerpts from the story:
The Convention and Visitors Bureau is getting close to having booked 300 conventions and trade shows at DeVos Place, the city’s convention center.
Bureau Vice President of Sales George Helmstead recently announced that his staff had just closed on the 295th meeting since the building opened. He said he hopes to hit 300 soon, as the bureau is making pitches to five groups this summer.
But the CVB isn’t putting all of its efforts into the convention and trade show business, as the bureau also hopes to expand its marketing efforts to bring more tourists to the area.
Read the complete story here.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.