With the promise of more downtown dwellers and a projected influx of customers from conventions, hotels, and more businesses moving to the city's core, the Downtown Development Authority is looking to a recent study to develop a plan that entices those shoppers to spend their money downtown.
According to excerpts from the story:
GRAND RAPIDS — Now that the four-month pilot program is over, the Downtown Development Authority plans to carve out a strategy to help shop owners in its district and draw new retailers to downtown.
The effort will try to increase support for existing stores, attract more new businesses and bring more cash-spending customers downtown.
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