Metro Health is vying for more than its current 12 percent of the local healthcare market, and appealing to patients through its earth-friendly design is part of the package. Another part is pleasing the patient with amenities such as private rooms and being able to order food at any time of day or night.
According to excerpts from the story:
Can a hospital win customers with environmentally friendly practices, newly released movies and a full menu of meals patients can order whenever they want?
The 208-bed, $170-million hospital that Metro Health is opening today in the southwest Grand Rapids suburbs is positioned to be so ecological and patient-pleasing that it will capture market share from the area's other health care providers.
With only 12% of the Grand Rapids market currently, Metro Health is going after some of the turf dominated by Spectrum Health and St. Mary's Health Care, part of Novi-based Trinity Health, the two giants of health care in western Michigan.
Read the complete story here.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.