Last year, Michigan tourism accounted for 193,000 jobs and $17.5 billion in tourists’ spending. Building on that success, 30 partners from 75 tourist destinations have pooled resources and are advertising the state’s allure to target markets in the Great Lakes States.
According to excerpts from the story:
With its beach towns and award-winning sandy shores, championship golf courses and world-renowned wineries, exciting downtowns featuring diverse restaurants and first-class museums, West Michigan plays a major role in the state’s multi-billion dollar tourism industry. While the region’s beauty is no secret to those of us who live in Michigan, we have ramped up our efforts to tout West Michigan and the entire state as the perfect vacation spot to a national audience.
Thirty partnerships, representing 75 Michigan destinations, have committed a total of more than $1 million, which Travel Michigan matches dollar for dollar for an overall budget of more than $2 million.
Read the complete story here.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.