A Grand Rapids startup could be the next big thing in social networking – a community of persons and businesses motivated by lifestyles of health and sustainability. Lakeshore Advantage's Momentum selected the venture for its 2010 technology development program.
According to excerpts from the story:
The startup Jai Place would not be nearly as far along as it is today without Momentum, owner Jess Tomaz says. Grand Rapids-based Tomaz; her husband, Al Tomaz; and Prem Lancaster began working on the concept for an online social network focused on the Lifestyles Of Health And Sustainability market, or LOHAS, as it is called, not long before the deadline to apply for Momentum's 2010 program.
After they found out about the program by the Zeeland venture firm, they were even more motivated to get working. Last week, their company was one of five selected for the program.
"It was maybe back in December that we started visualizing a community within the market of wellness and sustainability, a place where (people) could come together and not only find connections with other like-minded people, but also connect to local businesses and service providers and products either locally or via the web," Tomaz said.
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