Two major employers in West Michigan dared to ask the question: what do young, up and coming professionals want from a job, a work place, and employers? Working with universities around the globe to get the answers, these companies could hone new strategies for attracting and keeping the talent that's key to future prosperity.
According to excerpts from the story:
She's young, educated and in the early stages of her career.
And she sees herself and her generation as wanting work to mean more than just a paycheck. It's the experience and quality of life that counts more.
"We're the type of people who want to love what we do," said Rebecca Howe, a 23-year-old associate at Lambert Edwards & Associates public relations in Grand Rapids. "It's more important for our generation. I don't think we would settle for just taking a job and having a job. It's finding the right job that's going to make us happy and allow ourselves to give to."
Read the complete story here.
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