The statewide quest to attract and retain top workforce talent just a got a boost with a new plan from the City of Holland to create marketing materials that will draw new talent to the area. A second part of the plan aims to retain the talent that’s already in residence.
According to excerpts from the story:
OTTAWA COUNTY — The City of Holland is planning to use a DVD and website to attract the best and brightest to get people to move and stay.
Holland's spending $300,000 over the next three years in marketing. Specifically working with a consultant on a DVD and website. They're not just advertising to people outside the area. Part of the plan is aimed at people who work in Holland and commute.
Read the complete story here.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.