Thursday, October 28, 2010
Two years ago, Kevin Budelmann posted a question on
LinkedIn to determine if there was any interest in forming a
local chapter of AIGA,
a professional organization that supports the interests of design
professionals, students and educators throughout the world. For many years, west Michigan professionals in the design industry participated in
AIGA activities
sponsored by either the Detroit or Chicago chapter. Although there had
been informal discussions on establishing a local chapter, no one
actually took the time to begin the process but Budelmann sensed the
increasing alignment of many businesses and local initiatives tied to
the design industry. "I was astounded by the response,"
Budelmann recalls about his LinkedIn request. "Within 30 days I had
70-80 people signed up in the group."
And that was only the beginning. Within 18 months, AIGA West Michigan
had up to 270 paying members and has been recognized by the national
organization as one of the fastest growing chapters in the nation. "We have a very high percentage of design talent for a community this size," Budelmann says.
Stressing the benefits of having a local chapter, he cites not only the
importance of bringing the values of the national organization to West
Michigan, but also the training, networking, and recognition
opportunities for local design professionals. He also feels very
strongly that having a local organization helps in the retention of
design talent and plays a significant role in branding west Michigan as a
design hub throughout the country.AIGA not only provides
services to professionals, but can be a major influence for students
interested in a design career. Besides providing inexpensive networking
and big industry events "people don't always appreciate the breadth of
the design industry," he says. Far too often, design is equated with
decoration. While design has an artful quality, it is really problem
solving." The national organization has a membership of over
22,000 and works on activities and local programs with 64 chapters and
240 student groups. For information on the west Michigan chapter of AIGA
you can visit their
website.
Source: Kevin Budelmann
Writer: John Rumery