Thursday, September 9, 2010
John RumeryAfter leaving a local software firm three years ago, Joe Johnston, soon became the first Grand Rapids employee of
Universal Mind,
a technology company with its headquarters outside of Boston, MA and
with offices in Colorado and California. With expertise in user
experience design, the Grand Rapids office soon become Universal Mind's
hub for that specialty and within those three years, the Grand Rapids
office grew to eleven employees. User experience design helps
create the experience a customer has with a product or service. In the
case of software, it is often time making programs more user-friendly,
eliminating redundant features and integrating the program with other
parts of an organizations technology programs.Johnston explains
that the team at Universal Mind is roughly made up of three groups:
specialists, designers and technologists. As a team their time is spent
on discovery and trying to understand how customers work with various
devices. After that begins the development and implementation process.To
showcase their unique talent, the group began the development of a
consumer application that focused on creativity and collaboration. In a
relatively short time, the team developed and introduced
iBrainstorm.
Launched in late July of 2010 it quickly rose to become the #3 free
download of iPad applications. Johnston estimates that there have been
almost 500,000 downloads. Although the application is free, Johnston
states that the popularity and success of this program is essentially
advertising for their firm and indicates that they have landed several
projects because of iBrainstorm. Beside consumer application
tools, where in the last six months opportunities "are exploding" due to
the popularity of the Android, iPad and iPhone, Universal Mind also
works on enterprise applications that help businesses to be more
efficient and effective. Johnston cites the development of better
customer relation management programs as an example. In some cases the
applications they develop are used internally and in other instances an
application might become a retail product for their client. Johnston
shared a recent YouTube video that captures some of the work of
Universal Mind. Like the user experience team, Johnston is proud to
state that both the video and music are local talent.
http://www.youtube.com/watch?v=8SKCJNb-CooJohnston
states that Universal Mind are always looking for talented people but
acknowledges that finding individuals locally with a user design
background in not always easy.Source: Interview with Joe Johnston, www.UniversalMind.com, John Rumery is the Innovation and Jobs Editor for Rapid Growth Media. He is an educator, board member of
AimWest, WYCE music programmer, entrepreneur, raconteur and competitive barbecuer living in Grand Rapids, MI. He can be reached at
[email protected]. For story tips you can e-mail
[email protected]