West Michigan companies wonder: what does young talent want?

Two major employers in West Michigan have dared ask the questions: what do young, up and coming professionals want from a job, a work place, an employers? Working with universities around the globe to get the answers, these companies could create a new paradigm aimed at attracting and keeping the talent that will spur economic growth for decades.

According to excerpts from the story:

She’s young, educated and in the early stages of her career.

And she sees herself and her generation as wanting work to mean more than just a paycheck. It’s the experience and quality of life that counts more.

“We’re the type of people who want to love what we do,” said Rebecca Howe, a 23-year-old associate at Lambert Edwards & Associates public relations in Grand Rapids. “It’s more important for our generation. I don’t think we would settle for just taking a job and having a job. It’s finding the right job that’s going to make us happy and allow ourselves to give to.”

Read the complete story here.