Michigan’s tourism web site attracts 11.7M hits last year, four times national average

Record volumes at Michigan.org could prove that state money invested in the first-ever winter tourism campaign was wisely spent. A planned expansion to the site includes video and customized features on outdoor recreation.

According to excerpts from the story:

LANSING – For the second year in a row, Michigan’s tourism web site received more traffic than any other state tourism web site in the country – a record 11.7 million visits.

Click-throughs to Michigan tourism industry Web sites also set a record, averaging 16,074 clicks per day. Among the custom category of the 50 U.S. state tourism Web sites, Michigan.org had 8.2 percent of the market share for state tourism sites, more than four times the national average.

Michigan.org features information on more than 12,000 Michigan attractions, events, hotels, resorts, restaurants and other tourism-related businesses.

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