Author

Liz Hoffswell

Liz Hoffswell's Latest Articles

ThiMore people are starting a business in 2021. (Photo by bruce mars on Unsplash)
Why 2021 just might be the year to start your business

Uncertainty remains in 2021 as we take steps to get ahead of the pandemic. However, emerging trends — including the explosion of e-commerce and pent-up customer demand — show this might be a great time to start a business. 

Tate Shumaker has an Etsy side hustle making habitats for pets.  Their store, Tatescosycreatures, features adorable hideaways shaped like fruits and vegetables for pet hamsters, guinea pigs, and rats.
Time is right for creative people to open Etsy shops

Those looking for a market to sell vintage items, handmade goods, arts, crafts and creative supplies, an Etsy shop might be just the platform that’s needed.

Expanding online presence can help businesses succeed now, come back stronger

With many people staying home, working from home, and social distancing, they are spending a lot more time online. That’s why now is the perfect time for businesses to expand their reach online, says Liz Hoffswell, a certified business consultant.

Our Partners

Disability Advocates of Kent County logo
Kids Food Basket
The Right Place
Grand Rapids Public Museum

Common Ground Is Brewing

Support local stories and receive our signature roast straight to your door when you join at the Standard level (or above).

Drink Better, Read Local

Close the CTA

Don't miss out!

Everything Grand Rapids, in your inbox every week.

Close the CTA

Already a subscriber? Enter your email to hide this popup in the future.