Longtime downtown Holland jeweler expands, raises its profile

Thomas Davis may not be moving his jewelry store very far, but the changes will certainly be big. The downtown Holland jeweler is relocating his 20-year-old business, Thomas A. Davis Jewelers,  next door to the old Lokker Rutgers building, 39 E. Eighth St.

At 6,000 square feet, the new store comes in at nearly three times the size of the current space. So what will Davis do with all the extra room? He's adding to almost every section of his store – bridal jewelry, watches, silver and jewelry boxes – and creating a children's section.

"We were crowded in our old space," Davis says. "Now we're adding eight or nine showcases."

Having a vacant storefront right next door gave Davis the ideal opportunity to expand his business.

"This is our first major move to go larger," he says. "I don't know if we were planning to expand as much as we are, but when the opportunity came up, we took it. People can still find us and it gives us a lot of room for additions."

The new store, which will open by September, is undergoing a facelift inside and out.

"It's basically getting all new carpet and paint, and we're giving it better visibility with new signage out front," says Davis.

There will also be an expanded jewelry repair shop, an improved customer lounge and an office devoted entirely to computerized jewelry design.

Davis says that this year the shop landed the National Jewelers Network's America's Best Jewelers award for the second consecutive year in the independent jewelers division.

Source: Thomas Davis, Thomas A. Davis Jewelers; Kara Barney, Holland Principal
Shopping District

Deborah Johnson Wood is development news editor for Rapid Growth Media. She can be contacted at [email protected].