Innovation News

Law school preparing students for the wired and global world

As many a Michigan worker knows, the times are changing.  Individuals and businesses need to acquire new skill sets to stay competitive in the 21st century. These changes have impacted not only the manufacturing industry, but the legal industry is also having to adapt to the new economy, especially as it relates to using technology and working in a global economy. To help both alumni and students beginning their academic careers better compete in the flattened world, Thomas M. Cooley Law School has expanded and restructured their career and professional development services by adding six professional advisors, all attorneys with experience in career development and placement.    These advisors are placed throughout the four of Cooley's campuses in the state and will help integrate new economy principles in the classroom so that students know the importance of relationship building, presentation skills, technology and effective communication, in addition to the mastery of subject matter. Cooley Law School Associate Dean Nelson Miller points out that many economic changes have impacted the legal industry. Like other service businesses, law firms and sole practitioners have to find new way to deliver their services. "They need to be more efficient and serve a more global market.  There is also more emphasis on international law and comparative law." It is not only individuals working in large firms that are faced with these pressures. Smaller firms and sole practitioners all need to better understand and utilize technology. Miller indicates there is a higher level of expectation with clients who are very tech savvy. They expect technology to be integrated in all their interactions with their law firms.  Source: Interview with Nelson Miller Writer: John Rumery

Latest in Innovation News
Michigan talent: Local entrepreneurs launch innovative new shelving unit

Looking for a sturdy, weather-resistant shelving unit for her herbs, Lynn Smith couldn't locate something that worked well on uneven ground. As a serial entrepreneur, this problem was only an opportunity to create something on her own. Using earrings and chopsticks to build the first prototype, she designed a model that served as a catalyst for her new invention. As the saying goes, the rest is history. <br><br>Smith and Mike Suman, owner-principles of AngleWorks, LLC, recently introduced the first product of their company,<a target="_blank" href="http://ileanstore.com/"> iLean™.</a><br><br>Their product is a sublimely simple solution to Smith's problem of needing impromptu shelving systems that can be used in a wide variety of environments. Featuring interchangeable shelves, steel support wires and multiple options for materials, the applications are limitless. <br><br>Smith states the reaction from customers, distributors and retailers has "been wildly wonderful. Everyone is enthused. They are enamored at the ease of the product." <br><br>Smith outlines how it only weighs 17 lbs., is delivered fully assembled and can be configured in a multiple ways. Smith and Suman refer to it as a "lifestyle tool" that can be used room-to-room, in the office, dorm or outside in a variety of settings.<br><br>Suman and Smith have also been surprised by a couple of applications they never thought of. "The RV industry was a pleasant surprise.&nbsp; You can buy an extra set of brackets and place (the product) outside of the motor home. It is perfect for a quick lunch setup." <br><br>Another surprise was with the retail display industry.&nbsp; Smith indicates the flexibility and design make it attractive for a point-of-purchase display. <br><br>As enthusiastic and optimistic as Suman and Smith are for their new venture, they are also very proud of the process and support system. "It was Michigan talent," they say. Besides being manufactured in Michigan, they also pointed out the legal, financial and accounting infrastructure they tapped into. <br><br>Suman explains, "since 2002, a cottage support system for inventors" has taken root. There is a "tremendous amount of talent here," citing the wealth of industrial designers who understand the dynamics of the new economy, "especially the need for speed."<br><br><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/idKnOBZTOjU?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/idKnOBZTOjU?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>Source: Lynn Smith and Michael Suman<br>Writer: John Rumery

Local design firm duo authors book on brand identity

Brand design is not easy.  According to Kevin Budelmann and Yang Kim, co-founders of Grand Rapids-based People Design, there is no one way to proceed, but it is not entirely random either. There is a process and criteria that good designers can follow.   Budelmann, president, and Kim, the firm's VP and creative director, are optimistic that with the recent publication of their book, Brand Identity Essentials, "that a designer or marketing professional will have a much more cohesive framework in thinking about design and problem solving." Taking eighteen months of development, their book is the fourth in Rockport Publisher's "Essentials" series.  Featuring mini-case studies, their book outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. Budelmann and Kim point out the previous books in the series tended to be very specialized and they hope their contribution will appeal to a much broader audience including designers, marketers, students and educators. To be part of the Essential series, Rockport has existing criteria that Budelmann and Kim had to meet -- "it had to be current, global and original."  To meet those standards, the duo accepted over 3000 submissions and 5000 pieces of logo design and brand identity to curate for inclusion in the book. Besides collecting the images and stories, they then needed to "synthesize and organize" all the information to lead up to publication.  In some cases, they also had to create original pieces to demonstrate certain design principles, such as the branding importance now being attached to the development of icons for corporate Twitter accounts. The book has just been released and is available through all major distribution channels.  Reflecting on his experience in the design industry, Budelmann concludes, "It would have made my life easier if I had this book." For more information on the book and how to order it, you can visit their website. Source: Kevin Budelmann and Yang Kim Writer: John Rumery

Website pitches discounts for active moms

John Rumery MomsinTow.com is an online community in West Michigan providing area merchant discounts and information on networking opportunities to mothers interested in maintaining an active lifestyle.   MomsinTow.com Founder Jenny White, 29, came up with the idea for the online venture soon after she moved back to Holland, MI from Colorado with her husband, a professional cyclist, and their newborn son, Macen. While in Colorado, White had been involved with a group of young mothers that got together for hiking and biking and supported kid-friendly stores.  Wanting to meet other new mothers in Holland, who were interested in active lifestyles with their children, White had an idea for a website that would serves a platform for these moms to interact and to share ideas, plus serve as a catalyst to meet offline as well.    Taking it one step further, White felt that besides being a resource site, why not use this community of active moms to approach local businesses to see if they would provide discounts on their products or services in exchange for patronage by this customer base? According to White, "merchants have loved this concept," and she has very positive and encouraging feedback from everyone she has discussed this with.  Which is good, because White, who has no background in sales, admits to being  "very nervous" when initially approaching the business community with the idea. But, local businesses immediately saw the benefits of direct marketing to young families early in developing their purchasing patterns. White now has a core listing of select businesses that provide discounts to members of MomsinTow.com. There is no cost to the merchant to become part of the first level of the network. White also has a paid sponsorship program for businesses that will provide them extra visibility to this community. For the moms, in order to get these discounts, there is a $30.00 annual membership fee, soon increasing to $48.00.  White says the primary benefit of membership is to "save money at local businesses."  White is also quick to point out these businesses are not just mom-related, but family-related. For example: "We just partnered with a plumbing firm," White says. "Moms are usually the ones at home and have to deal with the plumber." White will be relying heavily on word-of-mouth and social media to spread the word. She points to their Facebook page as key source of marketing.  White also is very appreciative and amazed at the help she has received from the entrepreneurial community. She recently pitched MomsinTow.com at pitch night at Startup West Michigan and took first place. "I am just discovering the support groups for entrepreneurs," she says. "Pitch night was terrific evening."   For more information, you can visit the MomsInTow.com or attend their launch party on Thursday, October, 14, details on their Facebook page. Source. Interview with Jenny White   John Rumery is the Innovation and Jobs Editor for Rapid Growth Media. He is an educator, board member of AimWest, WYCE music programmer, entrepreneur, raconteur and competitive barbecuer living in Grand Rapids, MI.  He can be reached at InnovationandJobs@RapidGrowthMedia.com  For story tips you can e-mail info@rapidgrowthmedia.com

Anticipating web 3.0, local Internet marketing firm beefs up talent and creativity

John Rumery MINDSCAPE at Hanon McKendry recently completed an acquisition of Venux.net, a Grand Rapids-based firm with expertise in custom web and mobile applications software.  According to Pete Brand, the Co-Founder of MINDSCAPE at Hanon McKendry, the acquisition of Venux.Net is really a sign of the times.   In Brand's opinion, technology is changing so rapidly that organizations can't "take a week off of learning." For MINDSCAPE, "it was time to bring custom programming in-house," states Brand.   By adding the Venux.net team, their firm now has in-house expertise to rapidly meet the demands brought on by new technology.  Trending fast is the explosion in mobile technology. Many businesses are trying to figure out the best way to optimize an existing web site for a mobile device, or improve the engagement and transactions through a smart phone or tablet such as the iPad. Despite the tough economy, Brand indicates his firm has been able to grow at about 30% for the last five years.    "One reason for our growth is we are very diverse in the companies that we serve; we're really not focused on any one niche," he says. "Venux.net not only brings outstanding talent, but also adds to our geographic diversity with a concentration of clients outside of West Michigan. " Venux.net's "incredible, talented team" is an example of what Brand feels is a strength of West Michigan's workforce. "There is a tremendous creative community (of) designers, creative marketing people, in the area," he says. However, Brand cautions that "hardcore tech talent" can be a bit more difficult to find with some of these individuals having left town. As the knowledge economy continues to expand, Brand's advice to those in career transition is "to become an all-star." He stresses the need to "be extremely passionate about the industry and be a voracious learner. Everything changes." As an example, Brand points out that Google recently introduced "Google Instant," which he says is a game changer that will have a tremendous impact in search engine optimization.  "Organizations and individuals have to be flexible and adaptable," he says. John Rumery is the Innovation and Jobs Editor for Rapid Growth Media. He is an educator, board member of AimWest, WYCE music programmer, entrepreneur, raconteur and competitive barbecuer living in Grand Rapids, MI.  He can be reached at InnovationandJobs@RapidGrowthMedia.com  For story tips you can e-mail info@rapidgrowthmedia.com

New food truck owner hopes to ignite a new street scene and culinary entrepreneurs

John Rumery   Los Angeles has the taco truck that tweets. Portland, OR has an online guide to their entire food truck culture.  The Food Network has a reality show about food trucks racing across the country. And if Paul Lee, owner of The Winchester, has his way, Grand Rapids, MI, will be the next great culinary scene for food trucks. Within weeks, Lee will be introducing his "What the Truck," a mobile food concession featuring fresh, affordable meals for lunch, dinner and late-night service. Although an extension of The Winchester, it will have its own unique fusion-inspired menu while retaining The Winchester's focus on local suppliers and ingredients. It will also be available for catering.     Lee acknowledges that the name of his venture is not only a "little tongue in cheek," but also reflects his angst when dealing the ordinances of establishing a mobile culinary presence in downtown Grand Rapids. He can appreciate the plight of downtown restaurant owners who were upset with street vendors that set up shop outside their establishments, but he feels the ordinances miss the bigger picture of what a street truck culture can contribute to the downtown scene.  "When you go to cities like Portland, where parts of the city are dedicated to food trucks, you can see the people out and about in the city for the attraction of those trucks," Lee says. Reinforcing his vision was a discussion he had with actress Sarah Wright, who was at The Winchester during the filming of the Kurt Russell movie, "Touchback." Lee claims her eyes lit up when he discussed his plans for What the Truck, and that Wright indicated that the cuisine on the food trucks were far superior to many caterers that featured no creativity in their menu. Despite his frustrations with city ordinances, Lee is optimistic. He notes the great work of a taco truck handling 28th street as a building block. He also feels that his truck, which will feature a "very strong social media strategy," will be the first of many of culinary initiatives that will ignite other food entrepreneurs to introduce their own innovative take on mobile catering. As long as you have access to a commissary, "it's much less of an investment to open up a food truck than a restaurant."  Lee hopes to add up to ten employees as the scene grows. For more information, follow What the Truck on their Facebook page.  John Rumery is the Innovation and Jobs Editor for Rapid Growth Media. He is an educator, board member of AimWest, WYCE music programmer, entrepreneur, raconteur and competitive barbecuer living in Grand Rapids, MI.  He can be reached at InnovationandJobs@RapidGrowthMedia.com    For story tips you can e-mail info@rapidgrowthmedia.com

Virtual personal trainer looking to energize corporate wellness

John Rumery The McCahill Group, a local business of over 22 years specializing in corporate wellness, spa development, consulting and management, is getting ready to launch a new, innovative service that Business Director Ryan McCahill believes will energize the corporate wellness industry. Personal Coach Interactive and Wellness Program, recently licensed from another firm, is a virtual program that allows companies to create a unique, customized and inclusive wellness programs for employees.  Scheduled for an October launch, the program features three core components: 1) company wide, wellness-oriented challenges, 2) health education videos and information, and 3) daily tips intended to motivate and keep everyone accountable. Participants also get health reward points that go into a health savings account (HSA) that contributes to reductions in health insurance.   The program has several social media elements, which helps promote transparency. According to McCahill, a key to corporate fitness is "to have upper management involved."  Oftentimes, when companies introduce wellness programs, no one knows company-wide who is participating, especially those in executive and leadership positions. Through the addition of a social media component "it offers a way to get everyone to participate and be very visible."  The McCahill Group has five employees at their headquarters, with 40 employees working offsite and another 15 positions contracted out. They have worked with Amway on brand recognition programs for Artistry and Nutrilite, and also manage the spas for Soaring Eagle and Blue Chip Casinos. The Personal Coach program can administered either in-house or contracted out to The McCahill Group.  Although the program can be used by individuals, they primarily target companies with over 20 employees.  More information about the The McCahill Group and their wellness program can be found on their website. Source:  Interview with Ryan McCahill John Rumery is the Innovation and Jobs Editor for Rapid Growth Media. He is an educator, board member of AimWest, WYCE music programmer, entrepreneur, raconteur and competitive barbecuer living in Grand Rapids, MI.  He can be reached at InnovationandJobs@RapidGrowthMedia.com  For story tips you can e-mail info@rapidgrowthmedia.com

Local website showcases West Michigan burgeoning music scene

John Rumery Chris Ziebarth has a passion for music and West Michigan, and he wants to share it with others. In fact, he decided to start something that combines those two passions into one venture. Ziebarth, "30-something" and a bartender at The Winchester is the founder of halfwayhousemusic.com. His belief is that Grand Rapids is in an interesting position.  On one hand, it's positioned "half way" between two major cities that feature great music, shows and venues.  On the other hand, he wonders why anyone in a metropolitan area of this size should need to travel to shows when there are great local venues and an already vibrant music scene.  His solution to this quandary is halfwayhousemusic.com, a website devoted to increasing the awareness of the many talented musicians in Grand Rapids and also to showcasing the region as a destination for bands from around the country to schedule a tour stop. Ziebarth's site features several sections that serve as a clearinghouse listing the different venues, open mics, and festivals in the area. The landing page also showcases new videos of independent bands.  Perhaps the most distinctive feature of his site is "sessions," where local and artists "passing through" are videoed and recorded in an intimate, unique setting at the musical studio, Stone House Recording. After the three-song session, the music is then made available as a free download on his site. In Ziebarth's opinion, this opportunity to showcase the local music scene to the rest of the country is critical to building the music scene beyond our region.   Matt Jarrells, program director at WYCE, is also enthused about what this type of collaboration and what these sessions can mean to the local music scene. "Stone House  and halfwayhousemusic have already coordinated a number of visits from touring artists such as Cadillac Sky and Caravan of Thieves, giving them some bonus local exposure," Jarrells says. Jarrells further explains that the format of the halfwayhousemusic Sessions "captures an intimate, immediate portrait of the artist. It cuts straight to the essence of their music and the performance aspect let's you know if you need to see more in a live setting." Both Ziebarth and Jarrells feel that for local acts that may not have much in the way of an advertising budget, these sessions can be a big deal. The videos are social media ready, so  "it's like an EP with no stamps necessary," says Jarrell. With the site less than six months old and a new Facebook page, Ziebarth is planning his next steps, hoping to become more involved in promoting shows and helping venues book bands.   "There aren't many in our community who are more passionate about contemporary music (than Ziebarth)," concludes Jarrells. Source: Interviews with Chris Ziebarth and Matt Jarrells John Rumery is the Innovation and Jobs Editor for Rapid Growth Media. He is an educator, board member of AimWest, WYCE music programmer, entrepreneur, raconteur and competitive barbecuer living in Grand Rapids, MI.  He can be reached at InnovationandJobs@RapidGrowthMedia.com For story tips you can e-mail info@rapidgrowthmedia.com

Startup West Michigan builds community one “pitch” at a time

John Rumery Downtown co-working space, The Factory, was the site of Startup West Michigan's first pitch night of the year.   Five entrepreneurs with predominantly web-based plans had five minutes to pitch their business ideas to an audience of fellow entrepreneurs and business professionals, followed by five minutes to answer any questions about their proposed venture. For many, it was the first time they have the opportunity to stand up in front of a crowd. For others, it was an opportunity to refine their pitch for future meetings with investors, vendors or possible strategic partners as they advance their business model. Primary organizers for Startup West Michigan are Aaron Schaap, founder of Elevator Up, and Amanda Chocko, program director for Momentum-MI.  Their hope is that events like this will help promote a "start-up" mentality in West Michigan, as well as to provide individuals with direct, immediate feedback and help them gain experience and confidence in selling their ideas to potential investors and partners. At this event, the five presenters included: Joe Meckley, founder of DoneLocal.com.  Meckley began his pitch with a story of frustration in finding a reliable service to get a tree removed from his property.  His idea is to create an online community of service providers that connects their work with individuals needing  that specific service.   Jenny White is the founder of MomsinTow.com . White pitched an online community for active moms featuring a variety of resources, services and information for mothers and their children. John Hwang pitched Inspirehq.com .  Hwang presented his vision for an online service that was an alternative to a "spreadsheet" system used by many churches and non-profits to manage their membership directories. Jess Tomaz, co-founder (along with her husband Al) of JaiPlace, had recently completed the Momentum-MI program and used this opportunity to further refine her pitch as they prepare to secure second-round funding for their online community that promotes healthy and sustainable lifestyles. Daniel Morrison presented his idea for LetsFondo.com.  Morrison's vision is to create a site where individuals can create and share "to-do" lists with friends and colleagues in a fun and effective way. Besides the actual pitch and the "Q & A," everyone that attended provided written feedback and voted on who was most effective with their pitch.  On this night, Jenny White of Moms In Tow walked away with a trophy and file full of feedback about her venture. For information on the next event, you can visit the Startup West Michigan page.  You can also visit the websites of each individual's business for contact information and to learn more about their specific venture. John Rumery is the Innovation and Jobs Editor for Rapid Growth Media. He is an educator, board member of AimWest, WYCE music programmer, entrepreneur, raconteur and competitive barbecuer living in Grand Rapids, MI.  He can be reached at InnovationandJobs@RapidGrowthMedia.com For story tips you can e-mail info@rapidgrowthmedia.com

Leader in supplemental staffing says business is approaching pre-recession levels

John Rumery "It's been a drastic uptick in hiring versus last year," says Keith Langbo, divisional president of the Grand Rapids, Boston and Chicago offices of local supplemental staffing firm Otterbase. Langbo states that for their clients in West Michigan, they are "placing around 10 new temporary and temporary-per-hire, per week." The positions are predominantly professional: web designers and architects, engineers and information technology and executive assistants, for example. To keep up with this growth, Otterbase also recently hired two professional recruiters in West Michigan, following two in the Detroit area. This is a "really busy time " for us, states Langbo, who says that their "business has been growing rapidly for the last six months, and is approaching the levels of 2007-2008 before the economy began receding." Langbo explains that they prefer to source West Michigan people for West Michigan companies, but finding "high tech talent" has been difficult and the company has been forced to pull people from outside the region. For individuals looking to fill these employment needs, Langbo suggests step one is to analyze your business experience, skill sets, industry, geographic market and financial position.  "For example, if they're in technology, I would urge them to focus their training on .NET and/or Java," he states. If they're in general business, Langbo suggests additional education, such as an MBA. For individuals in the 40-60 age group who are looking for employment, Langbo says they "should be willing to consider more entry-level jobs with companies to get their foot in the door and prove their worth and value. Once they've got their foot in the door, assuming they are performing well, they will quickly climb up the 'corporate ladder' in whatever industry they choose to engage in." Otterbase's core business is to help organizations staff the right candidates for the position.  They provide several employment options including "temporary-to-hire," which is a "flexible employment scenario" that can "help both employers and employees protect against changes in the economy and, to some extent, make sure there is a fit, culturally, for both parties." For more information about Otterbase, visit their website. Source: Interview with Keith Langbo John Rumery is the Innovation and Jobs Editor for Rapid Growth Media. He is an educator, board member of AimWest, WYCE music programmer, entrepreneur, raconteur and competitive barbecuer living in Grand Rapids, MI.  He can be reached at InnovationandJobs@RapidGrowthMedia.com For story tips you can e-mail info@rapidgrowthmedia.com

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